This summer, Kevin and I will be helping MoGo in the following three projects: the first one is to create an economic impact report for MoGo, the second one is to improve the casual users and the third one is to create a survey to gather data. The first project, the project that we spend most of the time working on, aims to tell the story of how MoGo impacts the city. As a statistic major, I always interested in using data to tell the story. After the discussion with Lisa, Rory, and Adriel, we decided to change the economic impact report to impact reports that demonstrate the influence of MoGo in three aspects: economic impact, environmental impact and health impact. Through this report, we are able to quantify MoGo’s impact, enabling people to understand MoGo more, which in turn serve more people. The second project is to improve the casual users in that daily passes are account for a large portion of MoGo’s revenue. Kevin and I are finding ways to let more people know about MoGo and use MoGo. The third project is to create a member survey and a casual users survey to help MoGo understand our customers better and see how we can improve our service to gain more riders. The data we gather will also be used in the impact report to calculate the economic impact MoGo make in Detroit. We also have the task to promote Transit app which people can buy daily pass directly through the transit app.
I am proud to be part of the MoGo team to work on providing accessible and healthy transportation for the city of Detroit.