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Week 3 - Mick

6/27/2022

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I am ecstatic about the large impact my work at TechTown will have on Detroit. On the surface, I am interviewing 75 business owners and staff and conducting comparative analysis to create recommendations for improvement. These recommendations will create an Alumni Engagement Program, enhance its education and capital programs, and help TechTown better measure where it helps businesses grow. These recommendations will help TechTown offer better services to entrepreneurs, allowing them greater access to funds and education about how to build a customer base, develop their product, and improve their marketing. Our initial recommendations currently center around providing increased post-TechTown mentorship, structured resource sharing, and website redesigns. These and many more of our recommendations will keep alumni engaged and help guide business owners as they build businesses, promoting a better TechTown experience.

These helpful opportunities for local businesses have the power to transform the lives of entrepreneurs and spark innovation across the city. Starting a business is a dream for many but one that is often unattainable. By better equipping TechTown’s current business owners and alumni network with useful resources and programs, businesses will have a greater chance to realize their dreams. Business owners who were trapped in a job they did not enjoy or made little money from have a chance to create a large enterprise that serves hundreds of people. To think that we can help cultivate that amazes me Even more, our work has the opportunity to inspire Detroiters to start new businesses. Our work will increase how many business owners utilize TechTown’s services, which means citizens will see their neighbors starting businesses and be empowered to follow suit. All is to say, we can create a chain effect across the city where entrepreneurship is not only promoted but welcomed and made easy.

I think this blossom of entrepreneurship can spur economic development that increases the quality of life for Detroiters. Entrepreneurship will bring new job opportunities, products and services, and experience to citizens across the city. Additionally, new businesses started by TechTown bring new innovation that opens the door of new ventures, markets, products, and technology. These innovations are diverse and are associated with improved lifestyle, generous thinking, better morale, and higher economic choice. For instance, the alumni engagement network we are creating can help business owners collaborate on a new product like a car safety system that saves millions of lives.

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