The question of how I am specifically serving the Detroit community, however, is more complex to explain. By no means do I completely understand the scope of my project, for I have yet to understand Detroit in its entirety. I have begun my search through unexpected moments that have spurred self-reflection, curiosity, and understanding. When I scheduled the initial meetings with the fellows, I was hesitant that these interactions would be productive. I imagined stiff conversations with individuals who were just a bit younger than me. Interestingly enough, these meetings made me realize that not only was each individual incredible, but the DFA program they were in actually managed to change their lives. One fellow in particular mentioned that he was an aggressive kid, with several suspensions under his belt until he joined DFA. Not only did the after-school program take up his time, which prevented him from getting in trouble, but he also became interested in his education again, as he found passions in baking and entrepreneurship. The idea suddenly came to us that a video series would go beyond a powerful marketing tool for Small Batch products and inspire individuals that other Detroiters who may be very similar to them were able to find passions and learn somewhere outside the classroom setting. This, as well as the individual projects with the fellows have allowed me to understand that you cannot fix the problems of Detroit without first tackling education, and you cannot fix education without addressing the needs of the students. Similarly, our work at the production facility, attempting to make production and records more efficient, as well as creating “Post Small-Batch plans” with every employee ideally will improve the culture and output of the company. This in-turn supports more production and revenue for DFA to utilize in expansion, making programs available to more students in Detroit. Our projects are not only improving marketing, production, and efficiency; rather, we are aiming to improve the individual lives of the students of Detroit by raising awareness and availability one unexpected moment at a time.