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MABEL ZHANG - WEEK 3

6/29/2016

3 Comments

 
During our first pre-departure gathering back in March, the cohort and I met with Katherine and Matt at the Innovation and Entrepreneurship office in Gross Hall for some pizza and introductions. Looking ahead at the program, I was beyond excited to begin working for a business accelerator with the goal of revitalizing Detroit. As we sat over our Enzo’s and sodas and shared our reasons for applying to DukeEngage Detroit, we all pretty much collectively agreed on one thing – we wanted to do our best to make an impact on the Detroit community and economy. At this very first get-together, Matt and Katherine explained to us that we would likely experience many frustrations in our efforts to achieve this goal because by nature, non-profits are very often disorganized and understaffed.

I don’t think I fully grasped the possibility of such frustration until today – literally. On our walk back from TechTown, Raymond and I agreed that today was truly the first day that we felt more frustrated than satisfied with our day at TechTown. Despite having definitely faced some roadblocks these past three weeks, every day we left feeling like we were making very good progress on our major project (the economic impact report for TechTown). Today, however, it just felt like we hit more roadblocks than usual – inconsistencies in our report data, difficulties in making decisions about our report’s design, and so on. As I reflect upon these last 3 weeks at TechTown and think about the next 5 weeks ahead and the deliverables we’ve set out to make, I don’t think this blog post could be better timed. It is definitely time to sit down and think deeply and carefully about the purpose of my project.

Raymond and I finalized this project a little less than a week into the program, and we were very excited about the possibility of helping assess TechTown’s impact. Though the first few days at TechTown were very chaotic in terms of settling down our project (we found out a major part of our original project had already been completed by last year’s interns, which required us to reassess our deliverables and think about what more we should do for TechTown), we came up with the idea of creating the impact report and quickly received very positive feedback from key people at TechTown, who said that such a report was overdue and necessary. We quickly immersed ourselves into the project and assigned ourselves major tasks to perform every day, including gathering and assessing data, interviewing key TechTown figures and companies, and writing content for the report.

In the last few days, and especially today, however, it became clear that despite the general ease (and occasional hiccups) in our day-to-day efforts, this project would be a lot more difficult to complete than we anticipated. We realized there were many inconsistences in the data we collected, the data reported in previous years’ reports, and the data that different employees at TechTown had. Additionally, we realized that if we wanted to produce a truly outstanding project, we would have to spend much time thinking about graphic design, something neither of us are particularly skilled in.

But I don’t mean to complain or lament my woes. Matt’s and Katherine’s words are really starting to ring clear in my head, and in recognizing some of TechTown’s difficulties and our project’s limitations, I’ve come to better understand what it is that we can actually accomplish for TechTown – something that I’m glad happened sooner rather than later. Originally, our idea of an impact report focused more on assessing TechTown holistically and honestly and making internal recommendations for change, but upon talking to multiple TechTown figures, we’ve realized that TechTown needs more than that. TechTown definitely needs and wants an impact report, but specifically, they need promotional or PR material for potential clients and investors. Despite my original hesitation to take on a “marketing” project, I realize now that in addition to better understanding ways it can improve and change, TechTown really does need a beautiful, physical impact report that highlights its past accomplishments and its vision for the future. As for ways that this project is affecting the city of Detroit, I believe that by assisting TechTown in its mission to serve more companies and communities, we are contributing to revitalizing Detroit’s community and economy.

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So what’s next? I believe we’ve hit the most major roadblocks that we’ll face over these 8 weeks, though I know that there are more difficulties to come. But I’m excited by the prospect of continuing to learn and understand TechTown and Detroit’s needs, and I’m humbled to play a role in this ecosystem.
3 Comments
Lisha Wheeler link
6/29/2016 03:48:13 pm

Hi Mable. When there's so much to do, as there is in Detroit right now, it can sometimes be overwhelming to narrow down and prioritize what to do first. This could be contributing to the issues you are seeing at TechTown. Also, many nonprofits, especially in the early days of the organization, find that they are understaffed to get everything that must be done taken care of, and it becomes a fire drill, with people running from one "fire" to the next.
You mentioned that you weren't really planning to do a marketing piece. I am curious about how you feel the Impact statement and the marketing piece are different as they relate to marketing? What are the similarities between the two that might allow you to use some of the work that you have done already on the Impact statement in the marketing piece?

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Colleen
7/1/2016 10:03:42 am

Mable, keep plugging away. Try to start every day thinking how you can best contribute to TechTown, regardless of how small or large. It might be different than what you had previously envisioned.

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Melissa M
7/6/2016 06:30:39 am

Hi Mable! As a graduate of the Duke Engage program (Chile), I can relate to your frustration; there is always more that you wish you could do or pursue. My advice to you is that you embrace the priorities of TechTown, and do not hesitate to "try" projects or tasks for which you don't have experience - you will be pleasantly surprised at your ability!

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