The spirit of Detroit, according to the city’s mayor, Mike Duggan, is the attitude of its people. As an intern who is constantly surrounded by entrepreneurs in the Green Garage and feeling its innovative vibe day in and day out, I cannot agree with Mr. Duggan more. Personally, I have been working with the Detroit Food Academy, an organization dedicated to youth empowerment through the teaching of culinary arts, immersing myself in the spirit of Detroit and contributing my part to the food entrepreneurship and youth employment sector in the comeback of Detroit.
My work with Detroit Food Academy has been mostly focused on the advertising and marketing aspect of its student designed food product: Mitten Bites. Although this product debuted over a year ago and has been sold on farmers’ markets since then, DFA is currently looking to expand its market into the local grocery stores such as Whole Foods and Busch’s. Also, it has been making efforts to improve its stand’s design in farmers’ markets to look more aesthetically pleasing. As a result, I have devoted large amount of time designing promotion materials such as posters, shelf talkers, as well as shelves that will be used to hold Mitten Bites in both retailer stores and local coffee shops. Revenue will be used as the main measure for impact of our deliverables. Ideally, our designs will boost the sale revenue of Mitten Bites in farmers’ markets and will be used in retail stores and coffee shops. In the coming weeks, I hope to work more with the youth of DFA, engaging them into our designing and marketing process. I can host workshops for the youth on the marketing effort of DFA while getting their input into our design. This way, I would not only help DFA to bring in more income, but contribute directly to the mission of DFA, which is fostering youth leadership through food and business.
My work with Detroit Food Academy has been mostly focused on the advertising and marketing aspect of its student designed food product: Mitten Bites. Although this product debuted over a year ago and has been sold on farmers’ markets since then, DFA is currently looking to expand its market into the local grocery stores such as Whole Foods and Busch’s. Also, it has been making efforts to improve its stand’s design in farmers’ markets to look more aesthetically pleasing. As a result, I have devoted large amount of time designing promotion materials such as posters, shelf talkers, as well as shelves that will be used to hold Mitten Bites in both retailer stores and local coffee shops. Revenue will be used as the main measure for impact of our deliverables. Ideally, our designs will boost the sale revenue of Mitten Bites in farmers’ markets and will be used in retail stores and coffee shops. In the coming weeks, I hope to work more with the youth of DFA, engaging them into our designing and marketing process. I can host workshops for the youth on the marketing effort of DFA while getting their input into our design. This way, I would not only help DFA to bring in more income, but contribute directly to the mission of DFA, which is fostering youth leadership through food and business.
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